op big star - OmniaINSIGHTS

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Channels of communication change constantly. Ways of creating content are also changing fast, and will continue to do so for many years to come.small star - Omnia

OP Insights is Omnia’s research programme into how content is consumed, and how different generations read and absorb information. Informed by external research and interviews with expert communicators and academics, OP Insights helps us to guide our clients through the shifting sands of owned, earned, and paid media.

The 2023 OP Insights report is published below. Input your email to download a copy of the report.


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