Omnia works with Lloyd's of London on a variety of writing and thought leadership briefs. One example is our ongoing brief to draft Lloyd's 'purpose stories' These describe events, products and innovations that embody the spirit of the specialist London insurance market.
Our role is to take a technical product and deliver short, clear descriptions that demonstrate Lloyd's purpose: sharing risk to create a braver world.
The outcome
Among a number of other projects, with topics including supply chains, the Ukraine's impact on geopolitics and ESG; 2022 saw over a dozen Purpose Stories developed and launched online.
This was a brand new style of content for Lloyd’s, broadening expertise and bringing to life the function of the market in a way that shone a clear and non-technical light on Lloyd's, its activities and its importance as the critical hub for the London and global insurance markets.
