In April 2022, top 10 global professional services network firm Baker Tilly International came to Omnia for support on the internal and external positioning of their newly appointed global CEO, advice on reputation management and to act as interim CMO while a new leader was recruited.
An extensive internal and external communications programme for the new CEO was put in place with extensive media engagement and coverage, including meetings with leading journalists from key international media in London and New York leading to coverage in international and major national press.
We focused on a global approach, setting up interviews with broadcasters and podcasters around the world. We also worked on trade media profile, placing features in key accounting trade magazines and online.
Baker Tilly International were recently awarded International Accounting Network of the Year and Omnia continues to work with Baker Tilly's international leadership team.
“For CEO Francesca Lagerberg, who is approaching her one-year anniversary in the [Global CEO] role, strategic action is the only way forward.”