Channels of communication change constantly. Ways of creating content are also changing fast, and will continue to do so for many years to come.
OP Insights is Omnia’s research programme into how content is consumed, and how different generations read and absorb information. Informed by external research and interviews with expert communicators and academics, OP Insights helps us to guide our clients through the shifting sands of owned, earned, and paid media.
Publications
CONTENT MADE TO ORDER
In the digital media era, each click reveals valuable data.
People want their news today like they want their everything – on-demand, easily accessible, and fully personalized. In insurance, there are now myriad dynamic channels delivering the news and insights insurance professionals need.
So how should companies innovate and leverage data about what generates clicks to elevate their content strategy and deliver impactful insights to key insurance decision makers?
To explore this question, we dug into fresh data from our friends at Slipcase, the leading information distribution and analytics platform for the global (re)insurance industry. In conjunction with Digital Evolution: How (Re)Insurance Brands are Adapting and Thriving Online, an Insurtech Week event hosted by Slipcase, we analyzed data about the content insurance professionals consume.
OPPORTUNITY IN COMPLEXITY IN A POST AI WORLD
Navigating the changing world of content creation and consumption
The pace and scale of change in the world of content creation and consumption have created huge challenges for comms and marketing professionals. It’s becoming an increasingly complex task to define a marcomms strategy that ensures the messages from busy leadership teams can cut through the noise, and also enables people at every level to express their points of view without getting into hot water.
But a challenging operating environment is useful. It helps sort the excellent from the mediocre. And most importantly, it provides opportunity for good people with clear opinions to connect with their audience and drive engagement and understanding.
