Liberty Specialty Markets wanted to build a long-term communications programme that tapped into current global debates and showcased their 'Unique Perspective'.
The result was a programme that saw a series of events with standout speakers hosted at Liberty Specialty Markets' offices around the world.
The result was a programme that saw a series of events with standout speakers hosted at Liberty's offices around the world.
These provided an opportunity to interact with clients outside the narrower field of insurance discussions, but it also provided a platform for Liberty's leaders and experts to consider how each topic had an application to their own world.
The Outcome
The programme was a huge success, and although it began with real-life events, further evolved through the Covid years to become an online project, including blogs and social media. Launched almost a decade ago, it continues as a successful communications platform for Liberty Specialty Markets today.
